INSPIRED BY ICELAND - KRANAVATN

The national Icelandic tourism board, Inspired by Iceland, is encouraging ecotourism to the Nordic country by rebranding its public drinking water to Kranavatn, the Icelandic word for tap water.

The Ad was created by Íslenska advertising and Snark productions. Directed by Eilífur Örn Þrastarsson. Music written and produced by Múskat.